BLaST Creative Web Design

There are very few web sites if any in today’s market that don’t use images. And most commercial sites use images accompanied with FLASH.

I will even go as far as betting that there are waaay more images present on a typical website than you realize. Because HTML was created to share academic papers, anything more detailed on intense than simple text or a web even a web form has to use an image. At BLaST Creative Web Design, we’ve even used an image in place of text for the heading, because it provides us with more control over the fonts as well as positioning.

Even using some text can really be created into an image making it easier to use. Background images in a web page can be tiled or repeated horizontally, vertically or in both directions.

Next there are lists and what do you do with them? I imagine that you’ve used bullets points or numbers in your word documents and in web design this is similar.

There are three applications for lists in HTML:

• Unordered lists (bullet points)
• Ordered lists (numbered lists)
• Definition lists (used to define words or phrases like those found in a dictionary)

Lists can be helpful when you wish to group segments of data together visually. If the segments of data weren’t in any specific order, for example, a list of favorite websites, then you would use an unordered list. But, if the list were of your top ten favorite sites, then you’d use a numbered or ordered list.

Definition lists aren’t really used that much, but they can be great if your site has a glossary.

At BLaST Creative Web Design, we utilize lists to group together segments of data that are related, it makes more sense to group related information links into a list. However, for aesthetic reasons you may not always want your data to have bullet points.

This is where CSS can be quite helpful. Just because something appears in the HTML as a list, it doesn’t need to look like a set of bullet points. You can use CSS to style a list to look any way that you choose. You can use pictures or images in place of bullets or as bullets, you are only limited by your imagination, you can style you data to look any way that you’d like.

BLaST Creative SEO Services and SEO Copywriting

One of the first things that you probably notice when you visit a website is that there are lots of words on them that are used for navigation, in logos and as headlines. BLaST Creative SEO copywriting is the name of the game when it comes to forming web site content like product descriptions, blogs and article marketing.

Content Is The Name of The Game

For any website the content is the most important aspect of the site by far. For a news website, it's not only important to have a great design, but people go there to read the articles, so content is key. A car dealership, people want to see cars, but they also want to read content about the dealership and their philosophy. If your site is not up to snuff, your site will struggle to get visitors back.

If a customer comes to your site to read an article or a product description,it's important that they can read the copy easily. Use a reasonable size font on a plain or a light colored background. This will also make your pages easier to print.

BLaST Creative Copywriting Headings

Headings help your visitors scan a web page to decide if they want to read your body content. You need to split the content in to manageable sections and can be used by blind people using screen readers to navigate the web pages. Headings, if used correctly, also help search engines to index your web page.

How XHTML Handles Headings

In a printed document, like a newspaper or brochure, you can use headings whenever you feel like it. However, since web pages are written using XHTML you have to use them in a certain way.

XHTML has six levels of headings. The main page heading uses an h1 and should be near the top of the page. There are then five levels of subheadings from h2 to h6.

Remember headings are used to help the reader scan the page. Each sub-heading should break the page down into smaller sections of information.

If your page is "BLaST Creative Web Design", that should be your main heading (h1). You could then have (h2) sub headings on Search Engine Marketing, Web Site Design, Logo Design, and Graphic and Web Design and (h3) on another section that you want to break down the copy.

Each time you're breaking the page into smaller, more specific sections. So, if your visitors want to go straight to your portfolio, they can with one click without having to read all of your BLaST Creative content.

BLaST Creative SEO Copywriting

If you type “web design” into Google, thousands of results will be generated, with links to everything from web designers to directories featuring web designers and ebooks and even this blog. However, only ten of those sites make it to the first page. If you want more options, you have to click to the next screen.

So how do those lucky 10 make it to the top of the ranking? A major influence on search engine rankings is what is called SEO copywriting. SEO stands for search engine optimization. This is simply a technique to finding and placing certain words and phrases in your copy that will help push the Web site to the top of the heap whenever someone types in a particular search phrase.

SEO techniques also include strategically placed text within the HTML code (the underlining code used to create most Web sites).

One of the most important aspects in SEO copywriting is integrating certain words and phrases into the text. This is called keyword placement. This sounds technical, but it’s really quite simple. For example, when writing a Web site to promote your freelance copywriting services, it’s a no-brainer that you’ll have to use the term “copywriter” somewhere in the copy. Otherwise, people looking for that kind of service never find you!

Search engine companies use software programs called spiders to regularly crawl the Internet and analyze web sites. Spiders glean information from each site visited, making judgments about the content and determining how best to categorize and describe the Web site in search engine results. This is the data that search engines use to rank a Web site.

SEO copywriters take this idea a lot further. They make sure that the most popular words and phrases typed into search engines by people who are looking for copywriters, or whatever product or service that is being promoted, are mentioned in the copy. To optimize a copywriter’s Web site, you would have to integrate the follow words into the text:

• Copywriter
• Copywriting
• Copywriting services
• Marketing communications
• Freelance copywriter
• Copy
• Marketing writer

If you are interested in learning more about web design, web marketing, SEO or article marketing please email me for further information. I can provide copy that drives sales leads, online and off. Proven BLaST Creative strategies that work, from e-mail to Web to print. There will be less wasted time, you won’t be sending my copy back for endless rewrites or doing it yourself because it isn’t up to snuff. Project work delivered on time, every time.