Sunday, April 27, 2008
One of the first things that you probably notice when you visit a website is that there are lots of words on them that are used for navigation, in logos and as headlines. BLaST Creative SEO copywriting is the name of the game when it comes to forming web site content like product descriptions, blogs and article marketing.
Content Is The Name of The Game
For any website the content is the most important aspect of the site by far. For a news website, it's not only important to have a great design, but people go there to read the articles, so content is key. A car dealership, people want to see cars, but they also want to read content about the dealership and their philosophy. If your site is not up to snuff, your site will struggle to get visitors back.
If a customer comes to your site to read an article or a product description,it's important that they can read the copy easily. Use a reasonable size font on a plain or a light colored background. This will also make your pages easier to print.
BLaST Creative Copywriting Headings
Headings help your visitors scan a web page to decide if they want to read your body content. You need to split the content in to manageable sections and can be used by blind people using screen readers to navigate the web pages. Headings, if used correctly, also help search engines to index your web page.
How XHTML Handles Headings
In a printed document, like a newspaper or brochure, you can use headings whenever you feel like it. However, since web pages are written using XHTML you have to use them in a certain way.
XHTML has six levels of headings. The main page heading uses an h1 and should be near the top of the page. There are then five levels of subheadings from h2 to h6.
Remember headings are used to help the reader scan the page. Each sub-heading should break the page down into smaller sections of information.
If your page is "BLaST Creative Web Design", that should be your main heading (h1). You could then have (h2) sub headings on Search Engine Marketing, Web Site Design, Logo Design, and Graphic and Web Design and (h3) on another section that you want to break down the copy.
Each time you're breaking the page into smaller, more specific sections. So, if your visitors want to go straight to your portfolio, they can with one click without having to read all of your BLaST Creative content.
Sunday, April 20, 2008
In our world of advanced technology web design can be done cheaply, you can purchase templates that have already been designed and in matter of a few hours have a page up and representing your business. Or you could utilize the services of reputable design studio like BLaST Creative Web Design and rest assured that you have a unique design that was created just for you.
Your web site is the front door of your business, web design is everything, yes it may cost a little more to receive a well designed site, but you want to put your best foot forward for your customer.
You want people to come back to your site, to come to your business, you want to be original and unique. You want them to be hooked by web site design so that they will walk into your business or purchase your product.
Do you have a logo? A logo can help to identify who you are, it provides people with instant recognition. Having a logo on you marketing applications as well as your site can assist in promoting your web site.
Do you have an advertising budget? Consider splitting your advertising budget and adding web marketing to your list. Do some pay per click advertising, press releases, and blogging. These call all add to you web site, increase revenue and provide you with a better ROI on your investment, which of course include the little extra that you paid to have quality web design for your site.
Well that's all for this week, come back next week and learn more about web design brought to you by BLaST Creative Web Design.
Sunday, April 13, 2008
Here are some more key points that you should take into consideration when designing a web site. A key element to keep in mind is that the most popular web sites are always rich in content.
Stay on task with your subject. Don't try to be all things to all people. It's a good idea to write down the goal of your site before starting any design work. It will help you make designs for the site as a whole. Keep your goal in mind.
Creating a web site can be challenging and fun. The temptation to put as many bells and whistles as you can on a page can be overwhelming. But unless your site is involved with bells and whistles, don't do it! The purpose of designing a site carefully is not to make it look cool or win awards. It's to accomplish the intended goal of the site.
Remember that with anything in life, first impressions count! Think about the message you are sending to your customer. The first page of your web site should be a concise description of the website. Don't make this page too busy, you want to give your visitors the desire to dig deeper into your site through the use of inviting text and interesting graphics. If you are serious about your business, buy your own domain name and don't use a "free" hosting service.
Design sites, not pages. Your primary concern should be the site's overall design. When starting to design a new site from scratch, you should try to create a design that will make sense to users, has a consistent look and feel, and is not to difficult to extend in the future. The consistency of design of a site is one of the factors that differentiate amateur sites from professional ones.
Make it easy to get around your site. Your customer should be able to easily navigate to any page on your web site from any page on your site. It's important to link in a consistent, well thought out manner that users can learn to navigate. Have clear links to your pages and, if you are selling a product, make it easy for people to buy it! Make sure that your contact page can be reached from every page. Invite customers to contact you with their questions or comments. Add links to other sites only if it’s necessary, or on a special links page at the end of your site. You want visitors to go through your site before surfing off to another!
View your site through the eyes of a stranger. Once you have completed your site outline, view it in other browsers. Does it look like you wanted it to look?
Don't forget to tell the world about your new site. Make sure that your URL is on all your company business cards, letter heads, brochures, phone systems, etc. Swap links with other related web sites and consider banner advertising. List your site with the major search engines, but read their rules of submission first!
Keep your site current. Come up with a reason for people to visit and revisit your pages and recommend them to their friends. Blogs are a really good way to keep your content relevant. Other words most likely to attract visitors are: Free and Special. Be sure you offer something of value if you use these words!
Survey says... Ask users about your site. Create a survey and give a reward for responding. Ask friends to check out the site, and then grill them on what they thought about it. This can be valuable input on what improvements are needed. Often, things a designer might never see as a problem can throw users. Don't ever stop looking for ways to improve your website. Subscribe to professional E-zines, and keep surfing the web doing market research. What are your competitors doing better? Ask for feedback from your friends, relatives and customers. They will often see things with fresh eyes.
Sunday, April 6, 2008
Okay, so you have a name for your site and web hosting, are you ready for the next step? If so, then let’s go. What exactly do you want your website to do? What are you trying to achieve?
Set realistic goals that are achievable. Are you trying to sell a product? Or a service? Is your site going to be showoff family pictures or are you planning on using it for advocacy? It’s important that you only set one or two goals for your site. If you have an over abundance of goals, you’ll set yourself up for failure.
Your goal can assist you in the decision making process for your site, helping you to create the perfect site. Ask you make decisions for you site, make sure that they are inline with your goals. Stick to your goals.
Small text looks nicer, but larger text is more readable. Verdana font size 12, is the most easily read text on the net. Make sure that your headers are Bold and you have plenty of keywords that pertain to your site, but don’t do an overkill on the keywords.
Once you’ve done this, then you’ll need to decide who your targeted audience and create a call to action. If your site is for business, then you’ll want your customers to make a purchase. If your site is non-commercial, what exactly do you want your viewers to do?
How do you get your viewers to do what you want? That’s simple, you have to ask them and your request needs to be obvious. They have to see your call to action button, for more info click here, to buy, click here, it must clear to your viewer what you want them to do.
Your entire site, from the design to the writing, should be focused on getting your viewers to engage in the action that you’ve requested. For some sites like Amazon, the action they want the viewer to perform might be to make an online purchase, but for others it could simply be tempting your viewer to make a phone call or send an email.
No matter what you choose to have for your call to action, you need to understand your target audience in order to get them to perform it. It your targeted crowd is under 25, you can use abbreviated scripts like BTW for by the way, they are all texters and that is their language. If it’s for an older generation, they aren’t going to understand the lingo. So be sure that you are talking to your targeted audience in your script.
I hope that this information has been helpful. If you are interested in learning more about web design, web marketing, SEO or article marketing please email me for further information. I can provide copy that drives sales leads, online and off. Proven BLaST Creative strategies that work, from e-mail to Web to print. There will be less wasted time, you won’t be sending my copy back for endless rewrites or doing it yourself because it isn’t up to snuff. Project work delivered on time, every time.
Friday, April 4, 2008
If you type “web design” into Google, thousands of results will be generated, with links to everything from web designers to directories featuring web designers and ebooks and even this blog. However, only ten of those sites make it to the first page. If you want more options, you have to click to the next screen.
So how do those lucky 10 make it to the top of the ranking? A major influence on search engine rankings is what is called SEO copywriting. SEO stands for search engine optimization. This is simply a technique to finding and placing certain words and phrases in your copy that will help push the Web site to the top of the heap whenever someone types in a particular search phrase.
SEO techniques also include strategically placed text within the HTML code (the underlining code used to create most Web sites).
One of the most important aspects in SEO copywriting is integrating certain words and phrases into the text. This is called keyword placement. This sounds technical, but it’s really quite simple. For example, when writing a Web site to promote your freelance copywriting services, it’s a no-brainer that you’ll have to use the term “copywriter” somewhere in the copy. Otherwise, people looking for that kind of service never find you!
Search engine companies use software programs called spiders to regularly crawl the Internet and analyze web sites. Spiders glean information from each site visited, making judgments about the content and determining how best to categorize and describe the Web site in search engine results. This is the data that search engines use to rank a Web site.
SEO copywriters take this idea a lot further. They make sure that the most popular words and phrases typed into search engines by people who are looking for copywriters, or whatever product or service that is being promoted, are mentioned in the copy. To optimize a copywriter’s Web site, you would have to integrate the follow words into the text:
• Copywriting services
• Marketing communications
• Freelance copywriter
• Marketing writer
If you are interested in learning more about web design, web marketing, SEO or article marketing please email me for further information. I can provide copy that drives sales leads, online and off. Proven BLaST Creative strategies that work, from e-mail to Web to print. There will be less wasted time, you won’t be sending my copy back for endless rewrites or doing it yourself because it isn’t up to snuff. Project work delivered on time, every time.
Thursday, April 3, 2008
In our world today over a billion people are surfing the web everyday that is one sixth of the world’s population. With that people cruising the information super highway there is a need for incredible design and marketing and that is where BLaST Creative, web design in Billings, MT comes in.
At BLaST Creative, we know about HTML. Basically HTML is the language in which websites are written in. The letters stand for HyperText Markup Language. It might sound complex and overwhelming, but it’s really not.
In truth, a web page would look plain and boring if it weren’t for HTML code called tags to dress it up. Here is an example:
p is for paragraph /p tells your web browser to stop
b is for bold and /b tells your web browser to stop
i is for italics /i tells your web browser to stop
There’s also a tag to add an image
As well as tags to make text bold or italic, HTML has tags to change the font, add headings or colors link to another page or even add sound or movies.
HTML may sound complicated, but it’s easy to pickup and there are a multitude of programs and books out there to assist you in learning this new language. Web Design in Billings MT can be achieved!
If you are interested in learning more about web design, web marketing, SEO or article marketing please email me for further information.
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